Snap Judgments: Why First Impressions Stick

Snap judgments are immediate conclusions the brain forms within seconds of encountering a person, message, or situation. They occur automatically because the mind prioritizes speed over accuracy. Historically, making quick assumptions kept people safe. In the modern world, the same mechanism can create distortions.

First impressions stick because the brain dislikes updating its initial interpretation. Once a narrative forms, the mind seeks evidence that supports it—a process known as confirmation bias. Small details become overemphasized, and contradictory information is often ignored.

Becoming aware of snap judgments helps neutralize them. When you pause before reacting and consider alternative explanations, you give your mind permission to see more clearly. Judgment becomes less rigid, and social interactions become less stressful.

Snap judgments won’t disappear, but awareness transforms them from automatic reactions into choices.